If you want to sell high, you must work hard on the placement of the goods. The purpose of the display is not only for the convenience of customers, but also for the management of goods, placing the goods that can promote sales in the most appropriate place, so as to create more sales opportunities for the supermarket, thereby increasing the overall sales of the supermarket.
However, many supermarkets do not do well in display design. They are just neat, but they have not mastered the skills of display, which makes them very unprofessional. So how do you put the goods in the supermarket? What display props do you need? The editor of Fashion Shelves combined with relevant information, and organized the following content for everyone:
一、3 points for placing merchandise
1. Commodities of the same series are classified according to large, medium and small, and arranged in a vertical manner. The single products are displayed horizontally.
2. The goods on the supermarket shelves are classified by price, and the price is displayed in a top-down manner.
3. The goods sold in the whole box (heavier) or bulky goods are placed on the bottom of the supermarket shelf.
二、8 ways to display goods
Whether it is a single community supermarket or a large chain supermarket, there is a set of general merchandise display methods. Combining these methods with the actual situation and using them reasonably, you can get good results. What are the specific methods? Then look down:
Neatly display: The most basic form of display can make the display of goods more tidy and orderly, create a more comfortable shopping atmosphere, and improve customer goodwill.
Centralized display: Put the same kind of commodities on the same supermarket shelf, which is suitable for commodity display with fast turnover. In this display method, the product categories should be placed vertically and the outline of the product categories should be clarified.
Irregular display: The goods displayed on the supermarket shelves will not change, but the partitions on each layer of the supermarket shelves can be adjusted freely, creating the illusion of changes in the position of the goods for customers and breaking the monotony.
Random display: Arrange baskets on the supermarket shelves, and randomly stack similar products in the baskets. It is generally suitable for displaying special products, products that are not easily deformed, or bulk products.
End display: Use double-sided supermarket shelves to display special offers, high-profit products or a single product to attract customers’ attention.
Island-style display: At the entrance or passage of the supermarket, a booth with a height of less than 1.2 meters is arranged to display promotional products to create a more lively sales atmosphere.
Narrow slot display: Remove several layers of partitions from the central display rack, leaving only the bottom partition to form a narrow and long space for special display. This kind of display is called a narrow slot display. What it wants to express is the sense of volume of the product, which makes people’s eyes bright.
Prominent display: When placing products beyond the usual display line, the products face the aisle and are displayed more prominently in front of customers, which helps attract customers. But it should be noted that the prominent display should not be used too much, so as not to block the shopping channel.
Post time: Dec-10-2021
